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Beverages

Her Passion Energy Drink

Reviewed by Andrea Steffy
June 5, 2007

Manufacturer: Manos Beverages
Review Rating: 9 out of 10

Her Passion Energy Drink.
Designed with you in mind, this drink is sure to give you a burst of energy.

Energy drinks are typically marketed to young people and people on the go. With males dominating 65% of the market, this drink is aimed at the female market. Despite the pink aluminum exterior, I bet any man would actually really enjoy this flavorsome beverage. The taste reminds me of others such caffeine beverages as “Vamp” marketed by hot topic, or the drink called “Piranha”.

The company “Who's your daddy” claims to be the king of energy drinks. I think that's quite a feat to claim, and a very bold statement to make. I am not quite sure I can agree with that statement though. By the year 2001, the energy drink market had grown to nearly $400 million per year in retail sales, and that's when things really started taking off. Currently there are over 200 energy drinks on the market to choose from.

Energy/caffeine drinks have been around for many years. For example, in 1929 “Lucozade” was originally introduced as a hospital drink for aiding the recovery process. In the 1980's it was promoted as a drink for replenishing lost energy. In Japan the phenomenon dates back to at least the 1960's.

I really look forward to seeing this product hit the store shelves. I hope it's readily available at large retailers everywhere.  I expect the price to be comparable to other similar energy drinks. It comes to you in a large 16 oz (473 ml)(1 PT) can, which would equal about 2 servings, though I must admit I don’t know of anyone who actually pays attention to the serving suggestion when they are trying to get their caffeine fix. This product is also sugar free and has no calories. Go try it!

 

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