Enviga

Reviewed by Andrea Steffy
March 5, 2007

Manufacturer: Nestea, Nestle & Coca-Cola Website: Click Here Review Rating: 9 out of 10

Enviga flavors:(L-R) Green Tea, Berry, and Peach.

Has your busy lifestyle left you feeling thirsty? Do you feel sluggish and in need of a pick me up? How would you like to be able too lose weight without actually working out? Born from three well-known companies’ combined efforts, Coca-Cola, Nestle and Nestea invented Enviga to solve just that.  This new and innovative line contains a triad of beverages in three intense flavors: Green Tea, Peach, and Berry.

With a myriad of light bubbles floating around my mouth and crisp pleasing taste, I delve forth into my Enviga experience. The first things I noticed upon inspection was the eye-catching cans: a classic silver can with clean logos in vibrant colors. I was also pleasantly surprised that with a single swig of each flavor, I knew I had found an energy drink with a taste surpassing any preconceived notions or expectations I was feeling.

After doing some research, I found out several shocking truths about Enviga. They put marketing hype above science and truth. The makers of Enviga are now involved in a false advertising lawsuit. They are being sued by a Connecticut attorney general and the nonprofit Center for Science in the public. If they continue on with their current ad campaign with falsified claims, they will find themselves in pretty deep water.

Furthermore, anyone with any sort of common sense, not just a medical professional, should be concerned with the high amount of caffeine intake suggested in order to jumpstart your metabolism and to supposedly help you lose weight. It's suggested that you drink 3 cans per day. Each can contains 100 milligrams per serving. 100 milligrams x 3 servings = 300 milligrams. According to Leslie Bonci, Director of Sports Nutrition at the University of Pittsburgh Medical Center, that pushes your metabolism to dangerous levels. Consumers could then expect elevated heart rate, anxiety, and feel rather jittery.

Americans are lazy and always looking for a quick fix to lose weight, instead of just dieting and making exercise part of a regular regimen. In addition to being unhealthy, using Enviga would turn into an expensive way to shed those extra pounds.

With similar nutrition information to a diet soda, Enviga has been proven to basically be a diet soda with caffeine additives. Infact, Enviga is not the first attempt at a calorie burning soda. In 2005 a company called Elite FX introduced us to Celsius, unfortunately for them the product didn't take off in mainstream popularity. With Coca-Cola being a common place household name, it's easier for them to use massive marketing tactics to push Enviga's popularity.

Enviga claims to increase your metabolism, burn calories, and even contribute calcium to your diet. It has even more EGCG than Lipton, Arizona, or Snapple.  Claiming to offer balanced levels of caffeine, and designed to compliment your diet and exercise routine not replace it. Enviga can be found nation wide at a variety of stores.

Despite the claim to burn calories that turned out be fraudulent, and all the daunting hype, if you are looking for a tasty energy drink then you have made the right choice. Green teas are rich in antioxidants, light, crisp and airy. Enviga has the fizziness of soda and all the tea flavored goodness bursting forth in your mouth. I still can't decide which flavor I fancy the most.