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Snapple All Light Juice DrinksReviewed by Ryan Jenkins
The new Snapple line of light juice drinks strike a nice note in a market filled with artificial sugar filled juices or no-taste flavored water type drinks. The Pear-fect-Peach manages to be both refreshing and fruity. The What-A-Melon variety is a little more subdued but that seems natural with the less forceful flavor. The drinks have less sugar and fewer calories than normal Snapple but have their own unique taste. These products are not just ‘diet' versions of existing drinks, but instead feel like uniquely designed beverages.
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I usually would not be inclined to pick up a diet beverage from the supermarket, but these drinks would definitely warrant a second purchase. And if Snapple can convince a ‘light' beverage skeptic like me, they should have no problem gaining support among those who regularly purchase diet products.