POWERade OPTION

Reviewed by Angie Quidim
September 2005

Manufacturer: The Coca-Cola Company
Website: Click Here

The Coca Cola Company debuts their newest product to the sports drink market.  POWERade OPTION is the most recent addition to the POWERade line boasting 80% fewer calories than Gatorade's Propel fitness waters.  This beverage will be carried in major grocery chains and convenience stores all over the U.S. in three distinct flavors: Black Cherry, Lemon, and Strawberry.  It is available in 32 and 20 ounce sizes.

“Consumers told us they wanted a low-calorie sports drink that didn't sacrifice great taste, and we've delivered on that with POWERade OPTION” said Mary Herrera, director of marketing for sports & energy drinks, Coca-Cola North America. The beverage is absolutely refreshing with no tart aftertaste or residue on the palette.

Despite its delicate sweet flavor, there are very few calories per serving (10 calories per 8 fl.oz).  The beverage is also marketed in a proprietary 20 oz bottle with a unique squeeze design that can be used as a regular water bottle after the drink is consumed. There is also a money back guarantee if you are not satisfied with the beverage. Mary Herrera is so confident in her product that she stated: “We have been overwhelmed with the positive feedback this product has received, and sales continue to exceed expectations. Combine this initial feedback with the results from the taste test against Propel, and it was an easy decision to initiate the “Great Taste” money-back guarantee.” With this kind of backing I can safely recommend POWERade OPTION for its wonderful flavor and low amount of calories.

The evolution factor for POWERade OPTION is high as the product is marketed with future intent. Besides the possibilities of new great tasting flavors, it gives you something to do with the bottle after the drinking is done. OPTION's unique bottle design allows the consumer to use the product's packaging as a sports squeeze bottle that constantly reminds us that we shouldn't forget to drink our OPTION. Unlike Propel, OPTION's strong flavor can be combined with other various beverages, including alcohol (a popular growing trend among the in crowd).